QuickTips is a weekly blog post that features technology tips and news. The blog is published on CMIT Solutions. CMIT Solutions has 200+ franchise locations around the United States of America and Canada.
The Problem
Traditionally, QuickTip blog posts contain a static image with a large amount of copy. The large amount of copy is due to the subject matter traditionally being heavier to digest topics: cybersecurity, business technology. data backup, etc.
The Solution
In an effort to present the blog post in an innovative + fresh way, while preserving the detailed copy, a video blog was created.
The original copy for the blog post details 5 ways that business owners can protect their routers, networks and data. The video focus on only one of the 5 ways that business owners can accomplish this, but ends with a call to action. Through the hosted video player, the call to action prompts the viewer to scroll down to read all 5 ways that business owners can protect their routers, networks and data.
The blog post is also SEO optimized with the correct headers and sub headers accounted for.
CONCLUSION
Video is a highly effective tool in marketing. However, users typically interact with videos in short spurts of time, so creating a video that's too long, would be as counterproductive as writing a blog post that looks too long. By weaving video and a traditional blog post together, users are more motivated to interact with the contents of the entire blog post.