by Miriam Lincoln
PipelinePlus, powered by Ackert is a SaaS and B2B Coaching company with over 20 years’ experience in elevating business development functions and revenue growth. Their flagship PipelinePlus software suite and advisory services are in use by clients around the globe.
Lead Brand Designer for 2023 Company Rebrand Initiative
Included updates:
Logo and Favicon
Brand Guidelines
WordPress-hosted Marketing Website and migration
UX/UI of Web and Mobile App
Video Production Lead for Multiple Marketing Campaigns
Tools Used:
Adobe Premiere Pro
Adobe Photoshop
Milanote (for Storyboard Creation)
Paid Social Media Campaign Management
Tools Used:
Meta Ads Manager
LinkedIn Ads Manager
HubSpot CRM
CMIT Solutions is a Managed IT Services company for businesses with more than 250 franchise locations nationwide. CMIT Solutions has consistently ranked on Entrepreneur Magazine’s Franchise 500 list for more than a decade.
Innovative Marketing Deployment Strategy
Created 400+ Kanban boards for 200+ franchise locations across the USA, providing a structured roadmap for weekly and monthly marketing deployments aimed at local marketing enablement.
Tools Used:
Adobe Spark
Microsoft Planner
Salesforce/Pardot (for URL Redirects)
Microsoft Power Automate
National Vendor Co-marketing Initiatives
Orchestrated major vendor partnerships, designed an interactive direct mailer, and created a promotional video introducing the campaign to franchise offices.
Tools Used:
Adobe Premiere Pro
Adobe InDesign
Adobe After Effects
Enhanced Blog Post Publication
Reimagined blog post copy, produced video content, and published post to 200+ franchise office websites
Tools Used:
Adobe Premiere Pro
WordPress
Yoast SEO Plugin
Paid Social Media Management
Created a social media video campaign that was published on Facebook and Instagram Ads
Tools Used:
Facebook Business Manager
Adobe Premiere Pro